BOQCHE’s Journey: Crafting Timeless Style, One Story at a Time

Lachak SS2023

“From childhood, I was captivated by my grandmother’s scarves. Each held a story and I cherished hearing about their origins and cherished memories. Years later, I turned my love for vintage scarves into a sustainable fashion brand.

Our brand specializes in crafting luxury hand-made bags from vintage and antique scarves, inspired by the elegance of my grandmother’s generation. While our scarves are vintage, our brand is modern and eco-conscious. We repurpose materials, reducing waste and creating stylish, sustainable bags.”

Says Naghmeh Karimaei, the founder and CEO of BoQche.

When BoQche reached out to us for styling & creative direction, we were entranced by her vision. Her dream was to empower women through her bags, letting them carry the elegance and history on their shoulders. In our editorial shoot, we didn’t just photograph bags; we captured emotions. With makeup, postures, and intricate details, we celebrated resilience and confidence. It was as if we’d stepped into the pages of a Qajar-era storybook, re-imagined.

Credits:

Founder: Naghmeh Karimaei

Creative directors: Naghmeh Karimaei, Dian Adhami

Stylist: Dian Adhami

Photography: Naghmeh Karimaei

Hair & makeup artist: Sarah Bzoch

Model: Negar Hekmati

Bags designed by: Niko Marković

Clothes designed by: Dian Adhami, Pouran Parvizi, Erifyli